Most business websites are built to:
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“Be online”
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Tick a box
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Look presentable
They are not built to guide visitors towards taking action.
A money-making website is designed to:
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Lead visitors step-by-step
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Remove confusion
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Build trust quickly
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Push clear actions (call, email, quote request)
If your website doesn’t clearly tell visitors what to do next, they leave.
2️⃣ It’s Slow (And Customers Won’t Wait)
Speed is one of the biggest silent killers of enquiries.
In 2026, users expect pages to load almost instantly — especially on mobile. Even a 1–2 second delay can cost you customers.
A slow website:
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Feels unprofessional
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Frustrates users
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Hurts your Google rankings
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Increases bounce rates
If your website feels slow on your phone, it’s costing you money.
3️⃣ Your Mobile Experience Is Costing You Leads
Over 70% of local searches now happen on mobile.
Yet many business websites still:
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Have tiny text
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Hard-to-tap buttons
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Hidden contact details
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Layouts that don’t adapt properly
Businesses in Worthing, Chichester, and Crawley are competing for the same mobile customers.
If your site isn’t mobile-first, your competitors are winning by default.
4️⃣ Visitors Don’t Trust It Enough
Trust is everything online — especially for local businesses.
Visitors subconsciously ask:
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Is this business legit?
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Are they still active?
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Can I trust them with my money?
Outdated designs, stock photos, broken links, or generic text quietly destroy trust.
If your website looks like it hasn’t changed in years, customers assume your business hasn’t either.
5️⃣ You’re Attracting the Wrong Visitors (Or None at All)
Even a beautiful website won’t make money if the right people never see it.
Common issues include:
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No local SEO setup
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Poor page structure
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No service-focused content
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No clear targeting of your area
Your website should clearly tell Google:
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What you do
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Who it’s for
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Where you’re based
Without that, you’re invisible to local customers.
6️⃣ There’s No Clear Reason to Contact You
This is the biggest one.
Many websites never answer the most important question:
“Why should I choose you?”
If your website doesn’t clearly communicate:
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Your unique value
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Your experience
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Your local knowledge
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Your process
…then visitors have no reason to get in touch.
How We Fix This (And Turn Websites Into Lead Machines)
At West Sussex Web Development, we don’t just “design websites”.
We build websites that:
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Load fast on all devices
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Are designed mobile-first
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Guide users towards action
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Are structured for local SEO
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Generate real enquiries
Every site we build is focused on results, not just appearance.
Is Your Website Costing You Customers?
If you’re unsure whether your website is helping or hurting your business, we can tell you.
👉 Request a free website review
We’ll show you:
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What’s stopping enquiries
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Where visitors are dropping off
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How to fix it properly
No pressure. No jargon. Just clear, honest advice.
Ready for a Website That Makes You Money?
If you want a website that actually works for your business — not just one that exists — let’s talk.
📞 Contact West Sussex Web Development today and start turning your website into a proper sales tool.